Principal Financial Group: Unique Approach to the Market 
Featuring Kelly Anonson, Director of Industry Relations for Principal Financial Group



Kelly Anonson, Director of Industry Relations for Principal Financial Group recently sat down with NAILBA CEO Dan LaBert to discuss the life insurance carrier’s commitment to independent distribution and its approach to the life insurance business overall with a goal to drive solutions. In this exclusive ID Network interview, Anonson outlines 2020 products including Principal’s investment in technology to ease application submission, the underwriting process and policy delivery plus its guaranteed issue term life insurance. Anonson also touches on charitable giving efforts like the Principal Foundation and Principal Charity Classic and explains the value the NAILBA Annual Meeting provides for the company to engage with its distribution partners and insurance professionals in this ID Video Channel episode.

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