Why You Should Advertise with NAILBA?

As the only association representing BGAs who work exclusively in wholesale distribution of life, health and annuity products, we have outstanding access to the people who can get your products sold, with their broad network of independent producers. 

Reach Your Target Audience

NAILBA membership is comprised of over 300 brokerage general agencies. Our strength rests in our ability to bring together all the key players in independent insurance brokerage distribution—our Perspectives readership, web audience and meeting attendance includes agency principals, CEOs, presidents, chairmen of the board, senior vice presidents and chief marketing and technology executives from all of the leading companies in the brokerage community.

About NAILBA Membership

Membership in NAILBA reflects an organization’s dedication to independent brokerage ideals. A NAILBA member agency works in the ultimate best interest of the consumer, who may access the purchase of life insurance and related products through any number of potential sources (including, but not limited to, career life insurance agents, property/casualty firms, broker-dealers, financial advisors, banks, CPAs, and direct marketers).

Membership applications and renewals are reviewed and approved annually, ensuring that our members – your audience – are still committed to and actively engaged in brokerage as a distribution model.

NAILBA Member Agencies on Average:

  • Write an average of $20M in annualized premium.
  • 30% are licensed in all 50 states. In addition, every state has at least 52% of our membership licensed to do business there.

NAILBA Member Agencies Sell the Following Insurance and Financial Products:

  • Universal Life 99%
  • Term Life 99%
  • Whole Life 93%
  • Traditional Fixed Annuity 93%
  • Long Term Care Insurance 92%
  • Single Premium Immediate Annuity 88%
  • Indexed Universal Life 84%
  • Disability Insurance 79%
  • Indexed Annuity 76%
  • Final Expense 55%
  • Critical Illness 44%
  • Medicare Supplemental/Medigap Products 36%
  • Variable Universal Life 22%
  • Worksite/Payroll Deduction 15%
  • Health Insurance - Group 14%

Member Agency Staffing

59% of member agencies have less than 10 employees. Roughly 28% have 11-30 employees, and the remaining fourteen percent have 31-50 employees or more.

Member Agencies & Independent Producers

  • 800 is the average number of brokers a NAILBA member agency works with appointed to sell insurance.
  • 300,000 is the number of brokers NAILBA members appoint to sell insurance through their agencies

Benefits of Advertising

  • Get your message before industry influencers and decision-makers.
  • Gain access to the nation’s top insurance brokerage agency principals.
  • Reach C-level executives and senior management of the nation's major insurance carriers and financial institutions.
  • Superior visibility opportunities in this hard to reach industry.
  • Influence the leaders in the industry whose agencies collectively represent over 300,000 independent agent producers in the field.

More Information: Advertising Opportunities